ASCOT Travel Services
Timeline
April 2019- January 2020
Role
UX/UI Designer- Wix
Goal
Create a webstie so clients can easily get in touch with the in house Travel Agents
ASCOT Travel Services is a travel agency specializing in touring needs for musicians and their crew. ASCOT needed a modern website that provided clients a clear way to contact the agency and get information about Hotels, Flights, and transportation services they provide while Musicians are on Tour. My task was to create a website and brand experience that would connect new clients and set them up with ASCOT’s agents.
Research
I interviewed four of ASCOT’s clients (four Tour Managers) and they expressed to me that they are on the road for most of the year and don’t have much downtime. With this in mind, a minimal, easy to use interface was the nucleus of the website.
Solutions
Contact information
Since anything can go wrong when travleing Tour Managers need away to contact ASCOT Travel Agents 24/7.Ease of Use
Provide the services and information Tour Managers need while traveling.
Exclusitivity
Potential clients still need to be screened so a contact form with a section about who reffered them is a must.
Visual Design
When designing the wesbite visuals, I gathered elements of ASCOT’s branding. The logo, business cards, and email signatures, all had motifs of the world and clouds. Using these images, I came up with the color scheme of blue, black, beige, and silver to stay consistent with ASCOT’s branding.
