Nourish Namaste
Timeline
April 2021 - August 2021
Role
UX/UI Desginer - Wix
Goal
Create a website for a Nutritionist to showcase her recipes, wellness blog, and gain clientle.
This is a website design that is aimed to help Michelle gain a following and clientle via her nutritional services and blog. She will also sell her services online. We want to create a website that will help her clients improve their health and wellbeing through personalized nutrition plans and guidance.
Research
User interviews with existing clients or potential clients to understand their goals, pain points, and expectations
Competitive analysis to see what other nutritionist websites are offering and how they are presenting their services.
Heuristic evaluation to identify any usability issues with existing nutritionist websites.
Solutions
Blog
Once the interveiw profile is published, artists will be able to have greater exposure of their creative persuits and gain a following.
Recipes
People are yearning to be connected to their peers. A few things I found from inteviewing people that united them was what media, food and hobbies people were occupying their time with.
Testimonials
It is important for clients to know that the services Michelle is providing work. A testimonial section is a way for her services to be endorsed and promote trust.
Site Map
After I finsihed interviewing clients on painpoints and what their needs were. I began to map out the information architecture of the website. This includes deciding what content will be included, how it will be organized, and what navigation structure will be used.
For a nutritionist website, we must have sections for services offered, client success stories, recipes, and a blog. We must also include pages to contact Michelle and a way to showcase her testimonials.
For a nutritionist website, we must have sections for services offered, client success stories, recipes, and a blog. We must also include pages to contact Michelle and a way to showcase her testimonials.
Visual Design
Using earthy tones such as greens, browns, and muted blues can help to reinforce the natural and wholesome theme
Lifestyle imagery to showcase images of Michelle engaged in healthy activities such as yoga, hiking, and gardening can help to emphasize the connection between nutrition and overall wellness.
Typography we used a clean, modern font can help to communicate a sense of professionalism and expertise. Additionally, incorporating handwritten elements can help to convey a sense of warmth and approachability.
Using earthy tones such as greens, browns, and muted blues can help to reinforce the natural and wholesome theme
Lifestyle imagery to showcase images of Michelle engaged in healthy activities such as yoga, hiking, and gardening can help to emphasize the connection between nutrition and overall wellness.
Typography we used a clean, modern font can help to communicate a sense of professionalism and expertise. Additionally, incorporating handwritten elements can help to convey a sense of warmth and approachability.
