PUNCH Jams
Timeline
April 2022-June 2022
Role
UI Design & Animation
Goal
I used this project to integrate my animation skills into an e-commerce site.
PUNCH Jams is a personal project that I designed animations and branding for
I used this project to integrate my animation skills into an e-commerce site.
Identity
I designed everything bottom up for “PUNCH”. The logo, labels, packaging and the e-commerce website come together to form a cohesive, fun brand that is unique and pops out on the shelf as well as on the web.
The identity is fun and playful. I wanted a vibrant site with colors that stood out and animations that kept the user interacting with the site and the products.
Visual Design
The logo, lables and the site all have a grid in the background. The fruits on the labels are stipled to show the simple complexity of fruits and the jams. I had a lot of fun with this design and loved playing with colors and contrasting it with a simple grid background.
